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Background Information & Print Media Design Specifications |
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Company Name |
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Contact Name |
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Contact E-mail Address |
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Do you currently own a website? |
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If you currently have a website, what is the website’s address (URL)? |
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http://
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What is the project scope? What would you like Lightbox Graphics to design for you? - Newsletter, logo, corporate id, branding, etc... |
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Clearly state what your company is in the business of doing - defined in terms of a single major product or service. |
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| Who are your (key) competitors? |
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Target Market |
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How does your client benefit from your service or product? |
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Who is your target audience, and do you have any demographics information about them (age, gender, interests, location, etc.)? |
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What are the characteristics of a typical customer (customer profile)? What are their problems, needs, and wants? |
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What benefit can your company provide these customers that they can’t obtain elsewhere? |
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What are the most important factors in a customers decision to buy the product(s)? |
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Design, Image, & Style |
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Do you have a "look and feel" in mind? Please explain. |
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Other:
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What's the first impression or image you want to convey? |
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If the audience could come away with just one thought about the company/product/service what would that be? |
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What is your business slogan or catch phrase? |
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Are there existing visual assets (photos, copy, illustration)? |
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yes
no
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Does the project require photography? |
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yes
no
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Does the project require illustrations? |
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yes
no
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Do you have in-house resources for graphics, copy, and marketing direction? |
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yes
no
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| What are your favorite color - what colors do you think appropriate to the design? |
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