Background Information & Logo Design Specifications

   

Company Name

 

Contact Name

 

Contact E-mail Address

 

Do you currently own a website?

 
yes

If you currently have a website, what is the website’s address (URL)?

  http://

Clearly state what your company is in the business of doing - defined in terms of a single major product or service.

 

Who are your (key) competitors?

 

How does your client benefit from your service or product?

 

Who is your target audience, and do you have any demographics information about them (age, gender, interests, location, etc.)?

 

What benefit can your company provide your customers that they can’t obtain elsewhere?

 

What does your company do well compaired to the competition?

 

What does your company do not so well?

 

Do you have a "look and feel" in mind? Please explain.

 
Traditional
Contemporary
Conservative
Formal
Serious

Other:

What's the first impression or image you want to convey?

 

What is your business slogan or catch phrase?

 
What are your favorite colors - which colors seem appropriate to this project?